Readers of this blog will know we were supporting the inaugural Martech Europe Conference in London on 20-21 October. Well if you didn’t go, you missed a cracker!
Packed full of the people who have been advocating this emerging industry, including more than a few MTA Members, it was THE place for those passionate about the coming together of marketing and technology. The speakers reflected the diversity of the industry, and all gave us fascinating insights into the future of marketing.
The event included a talk from MTA founders Dan Kirby and Rick Grundy, who took us behind the scenes of their work creating ‘Monty’s Magical Toy Machine’ for retailer John Lewis’s Christmas campaign 2014.
Scott Brinker – the Chief Martec himself, who we interviewed recently – led the proceedings with great insight and humility. We were honoured to have been one of the partners of the event.
Scott has written a great synopsis of the event, including Dan and Rick’s talk, which you can find on the Chief Martec blog.
You can see all the speaker’s slides here.
All in all a great event, and we can’t wait to attend next year. Hope to see you there!
Don’t forget that our next event is on 25th November in London.