Insight Event Write-up: The Pioneers

Insight Event Write-up: The Pioneers In our first Insights event of 2016 we decided to bring together a select group of Martech Pioneers – the people that are doing things first, at scale. Held at super-cool space The Trampery next … Continue reading

The MTA The pioneers

MTA Insights – The Pioneers

Our first big event of 2016 is on Thursday 19th May at 6:30pm in London, and will be celebrating marketing and tech pioneers This is one for the diary. Our first big event of 2016, celebrating marketing and tech pioneers.   … Continue reading

New martech course from MTA co-founder

If you’d like a quick and easy method to get to grips with marketing tech, one of our co-founders Dan Kirby has written an email course which sends you a lesson a day for two weeks. The 14 Day Marketing … Continue reading

chief experience officer

Your new role: the Chief Experience Officer

  Brand marketing is changing. A brand is no longer defined by how it describes itself. It’s defined by how it acts, what it feels like and how others describe it. Connected digital consumers rely less on top down messaging and … Continue reading

afraid to start your own business

Part 2: Are you too frightened to start your own business?

Why would I leave a great job? Am I being selfish towards my family and friends? Do I really have the confidence to follow my own path? What do I actually do? Do i have the right support network? The … Continue reading

afraid to start your own business

Part 1: Are you too frightened to start your own business?

“So, if we don’t get any work at all, how long can we survive?” I wonder if Steve Jobs and Steve Wozniak ever asked each other this question while setting up Apple? Three months ago, a pair of lesser known … Continue reading

bafta 2013

Baftas 2013: going behind the scenes (and taking your audience with you)

What can arts organisations learn from the digital team behind Bafta? It’s about collaboration, online networks and content. The EE British Academy Film Awards is the UK’s biggest celebration of film, but while the name Bafta is synonymous with the … Continue reading

(3) Marketing automation – not all platforms are created alike

It’s tempting to think that all marketing automation platforms are the same as each other and to just select the first one that comes along. Such temptation should be avoided though, and with it the potentially costly mistake of choosing … Continue reading

(2) Marketing automation – get in-house expertise as soon as you can

There are a number of very good solution providers, consultancies and agencies who can help deploy, integrate and operate your marketing automation system. They bring deep and wide-ranging experience across many implementations in different businesses and sectors, which is invaluable … Continue reading

not all textbook

(1) Marketing automation: it’s not all text book

As almost the last enterprise holdout against automation – long after Finance, of course, and even Sales – Marketing has since the turn of the millennium finally started to seriously adopt a variety of technologies to improve its efficiency, effectiveness … Continue reading