afraid to start your own business

Part 1: Are you too frightened to start your own business?

“So, if we don’t get any work at all, how long can we survive?” I wonder if Steve Jobs and Steve Wozniak ever asked each other this question while setting up Apple? Three months ago, a pair of lesser known … Continue reading

bafta 2013

Baftas 2013: going behind the scenes (and taking your audience with you)

What can arts organisations learn from the digital team behind Bafta? It’s about collaboration, online networks and content. The EE British Academy Film Awards is the UK’s biggest celebration of film, but while the name Bafta is synonymous with the … Continue reading

Microbes and the Future of Work

Microbes and the Future of Work

Views not necessarily those of my employer “The views expressed here are not necessarily those of my employer”. How many times have you either seen that written, or written it yourself, on a social technology profile? I see it all … Continue reading

Charles Darwin

Why Charles Darwin would hate your web site

Employing scientific design principles will make your website work much harder for you over time. Marketing Technology Association co-founders Ben Salmon and Dan Kirby give you some simple tips to get started. Digital marketing is a dog eat dog world, the survival … Continue reading

personalisation

Personalisation: easy to say, hard to do

Personalisation, what is it all about? We hear the word personalisation all the time. The funny thing is, when you ask how many examples people have delivered themselves or that they can recall, there are not many out there. In … Continue reading

(3) Marketing automation – not all platforms are created alike

It’s tempting to think that all marketing automation platforms are the same as each other and to just select the first one that comes along. Such temptation should be avoided though, and with it the potentially costly mistake of choosing … Continue reading

in-house experts

(2) Marketing automation – get in-house expertise as soon as you can

There are a number of very good solution providers, consultancies and agencies who can help deploy, integrate and operate your marketing automation system. They bring deep and wide-ranging experience across many implementations in different businesses and sectors, which is invaluable … Continue reading

not all textbook

(1) Marketing automation: it’s not all text book

As almost the last enterprise holdout against automation – long after Finance, of course, and even Sales – Marketing has since the turn of the millennium finally started to seriously adopt a variety of technologies to improve its efficiency, effectiveness … Continue reading

marriage of marketing and IT

How to make it work: the marriage of Marketing and IT

Marketing – like the rest of the world – is getting more and more technological. This means that the creative spirits of marketing are being told to get into bed with the logical engineering minds of IT. As marketing becomes … Continue reading

26_StanLarkin_Michigan_500x160

Branding in a Post-Digital World – Relevance

Being in people’s minds is what it’s all about. Brands now have to stay relevant, both by entertaining, and of course by being constantly useful. That means solving people’s problems, however small they might be. Make things people want We’ve … Continue reading