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Branding in a Post-Digital World – Relevance

Being in people’s minds is what it’s all about. Brands now have to stay relevant, both by entertaining, and of course by being constantly useful. That means solving people’s problems, however small they might be. Make things people want We’ve … Continue reading

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Branding in a Post-Digital World – Authenticity

Having a point of view is vital. Human brands shouldn’t be neutral – they should inspire people through their opinions. Being authentic means having a believable and original point of view on a category, or life in general. It’s also about … Continue reading

martech europe

Martech Europe smashes it!

Readers of this blog will know we were supporting the inaugural Martech Europe Conference in London on 20-21 October. Well if you didn’t go, you missed a cracker! Packed full of the people who have been advocating this emerging industry, including … Continue reading

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Branding in a Post-Digital World – Relationships

As with people, brand relationships are a two-way thing. However much we like to think we make rational decisions, humans are emotive and social creatures, who naturally identify with certain groups. Brands have always needed ways to support this emotional decision-making, to give … Continue reading

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Branding in a Post-Digital World – Values

A brand’s purpose goes hand-in-hand with values. These are your principles, they’re what you believe in, and what you couldn’t live without. Values also attract people to more human brands, because they provide distinction between you and the rest. The … Continue reading

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Branding in a Post-Digital World – Purpose

Perhaps the most important thing for a brand to have in a changing world is a sense of purpose. This is often explained as ‘the fundamental reason you exist beyond making money’. Communicating your purpose helps people to understand why … Continue reading

Scott Morrison

7 ways to tame the wild west of retail

The first Saturday job I had was in ‘Dirty Sports Preston’. The manager was a charismatic Scouser who was the king of the upsell. He could effortlessly convert a Campri buyer into a Berghaus one. My best friend and I ran … Continue reading

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Q&A with the Chief Martec himself!

The marketing technology world has seen an explosion of activity in the last few years. Yet there has been one person who has perhaps best been able to explain what is going on. That person is Scott Brinker, who blogs … Continue reading

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Branding in a Post-Digital World – Introduction

Forget your digital strategy – we’re already living in a post-digital world. So what are you doing to help your brand thrive here? Why do you exist, what keeps you relevant, and why should people care about you? Wait, hang … Continue reading

Our Late Summer Launch Party

Our Late Summer Launch Party

Returning from summer we put the beach towels back in the cupboard, and prepared for the inaugural Marketing Technology Association event: our Late Summer Party! The theme? Beautiful Data. Hosted in the rather swish workspace WeWork (a short walk from Liverpool … Continue reading