Branding in a Post-Digital World – Values

A brand’s purpose goes hand-in-hand with values. These are your principles, they’re what you believe in, and what you couldn’t live without. Values also attract people to more human brands, because they provide distinction between you and the rest. The … Continue reading

Branding in a Post-Digital World – Purpose

Perhaps the most important thing for a brand to have in a changing world is a sense of purpose. This is often explained as ‘the fundamental reason you exist beyond making money’. Communicating your purpose helps people to understand why … Continue reading

Scott Morrison

7 ways to tame the wild west of retail

The first Saturday job I had was in ‘Dirty Sports Preston’. The manager was a charismatic Scouser who was the king of the upsell. He could effortlessly convert a Campri buyer into a Berghaus one. My best friend and I ran … Continue reading

chief maretc scott brinker

Q&A with the Chief Martec himself!

The marketing technology world has seen an explosion of activity in the last few years. Yet there has been one person who has perhaps best been able to explain what is going on. That person is Scott Brinker, who blogs … Continue reading

Branding in a Post-Digital World – Introduction

Forget your digital strategy – we’re already living in a post-digital world. So what are you doing to help your brand thrive here? Why do you exist, what keeps you relevant, and why should people care about you? Wait, hang … Continue reading

Our Late Summer Launch Party

Our Late Summer Launch Party

Returning from summer we put the beach towels back in the cupboard, and prepared for the inaugural Marketing Technology Association event: our Late Summer Party! The theme? Beautiful Data. Hosted in the rather swish workspace WeWork (a short walk from Liverpool … Continue reading

Martech conference Europe

Great offer for MarTech Europe

MarTech Conference is an established brand in the US, coming to Europe for the first time in London on 20-21 October. We’re proud to be able to offer friends of the Marketing Technology Association a unique offer. There is 20+ … Continue reading

The MTA Summer Party

Beautiful Data – Our Late Summer Party

We’re very pleased to announce details for the next MTA Event, held at the stunning and very cool WeWork Spitalfields on Wednesday 23rd September. As well as the chance to meet other MTA members and some of the founders, we’re also showcasing 3 … Continue reading

On Artificial Reality

Hello, reader. Let me just check your identity for a moment, please… That’s great, thank you. Now, that device you’re using… ok, we’re optimised for you now. Please note that upgrades will be available for you shortly, at a discounted … Continue reading

Blending User Experience With ROI

Blending User Experience With ROI

Businesses are more and more constrained on their marketing budgets, or at least facing more pressure to justify where their budget is spent, and quite right too. In my previous post ‘Racing Car Setup Lessons For Marketing Effectiveness‘, I looked … Continue reading